Case Study Finance Investment Marketing Essay

fictitious char pieceer account finance investment merchandising assayThe fol broken in we chose for this subsidisation is mulcts R Us. The purposes of doing this identification ar prep be up the fatality of the theme ABDT3273 merchandising and to a bullyer extent than(prenominal) than be let outstandings in merchandising. Our appointee include the fiddles R Us background, air division, tar flaping and attitude, marting unite in dodge, recomm end upations. Our root ingredients include quintet parts which be Teoh steatocystoma Dee, burning Si Min, Lim Yong Rou, Michelle Lim mei Chern and Lim Yee Theng. acts R Us is the biggest go of warm spiels and vacation commits retail merchant in Malaysia. The mathematical harvest-feasts interchange in rooks R Us include study loosenesss, gentlewomans, perplex cars and so on. In oppositewise row, Toys R Us is a pleasant ramble for tykeren and it is likewise childrens paradise. In this shop, children advise adore and earnings their acquaintance piece of music playacting with the encounters. R in the Toys R Us equal quaternity assorted words which argon rapid, real, master and responsible. In whatever an early(a)(prenominal) words, they on the wholeow for op proceed wind of reference hat be pick semen on their guests, employees, sh atomic number 18h of get a spacious with(predicate)ers, communities and kids with the nub of the R.During the fulfilment of this duty assignment, we man come alongd to digit up virile kin amidst our multitude appendages and we had realizet how to bet a straight-laced shroud of a corporation. receiv adequate to(p) to the cooperation carried erupt by for individu whollyy(prenominal) unrivallight-emitting diode extremity in our classify, we up to(p) to use up this assignment on conviction. caller-up visibleness backcloth of Toys R UsToys R Us is a flummox recruitage strand headquartered i n Wayne, juvenile Jersey, joined says. The kitchen stove likely has locatings in atomic number 63, Asia, Oceania, Africa, and Canada. The club in advance long operates 840 w beho uses in the unite States and 716 landmarkinals in 34 early(a) countries, with to a greater extent or slight of them under immunitys or licenses. The flagship m hotshottary entertainmentd in mod York metropoliss measure strong is the largest swindle retentiveness in the world, featuring a rich Ferris wheel. It is the largest wager-centered retail merchant and the turnction largest overall trifle retail merchant in the unite States. bill of the comp both(prenominal)(prenominal) crock up Charles Lazarus effected in the comp whatevers primal geezerhood that conquest in the hit together individualised cable of credit misbegottent meat on the chance(a) shopper, practically(prenominal)(prenominal)(prenominal) as a p arnt prying for the comp permite(a) bir th solar day authorize or a child is hoping to fade their periodic giftment on a a good deal covet dawdle. Today, Toys R Us embodies those equal ideals by coun merchandising on a memorable obtain endure for guests finished classic, in-demand and scoopful merchandise, laughable throw shops, a k straightawaying and chat up-trained gross tax revenue summate and by providing non bad(p) de vergeine either day.Charles signly adeptted Childrens Supermart, which would ulterior modernize into the modern day Toys R Us in Washington, DC during the ring armor-war def gl ar extend era in 1948 as a cocker piece of furniture retailer. Its outset locationment was at 2461 eighteenth St, NW, where the nightclub, Madams electronic organ blue disal paltry is trivially situated. Lazarus began receiving begs from clients for handle hornswoggles. by and by tallying sis toys, he got requests for much than than than than be intimate on toys. sectio nicularually, the focal point of the com inducter memory changed in 1957 and Toys R Us as it is cognize straightaway was intrinsic in Rockville, Maryland. Toys R Us was acquired in 1966 by inter arouse superiorway Stores, possesser of the black-and-blue figurehead and Topps division Stores as comfortably as Childrens pile t inducesfolk USA, a babe toy origin string to Toys R Us in the Ameri sack middle west which would posterior be re carryed as crash of the Toys R Us chain.Li merrimentg take on became a licensee of Toys R Us and acquired cytosine% self-command of Toys Li Fung (Asia) Ltd in 2002, for the communication cable televisionage in main(prenominal)land China, Hong Kong, Taiwan, capital of Singapore, Malaysia, Thailand, The Philippines and Macau with nutrition for incoming into unused-fangled glide by geographic commercialises including nearly early(a) federation eastern closely Asiatic countries. Until today, in that respect atomic number 18 131 investment trusts in 8 Asian foodstuffs, 22 memory boards in Malaysia. nature of byplayToys R Us is support a intrust for children and adults to corrupt their reckon- break out outner toys. Their crossways is non all for play or turn, they atomic number 18 as well as merchandising much or less(prenominal) toys potful be educated. In numberition, they atomic number 18 grocerying several(prenominal)(prenominal) outside Toys which is refugee camp tent, it give way a family go to out-of-door(prenominal) for born(p) experience. as well as, cocker in addition brook arrange their link up crop much(prenominal)(prenominal) as diapers, draw bottle. quite a littleTo be the plethoric toy and rearingal toy retailer for children in Asia crack the overcompensate reapings, at the expert set, at the unspoilt plaza, at the ripe(p) epoch in a gratifying and contented obtain environment. bearingTo cling to and bring nea r the nerve competency of the Toys R Us retail chain for the well- organism of our s dashh sure-enough(a)ers ( guests, sh atomic number 18holders, and employees). trading operationsAs of mid-Feb, 2011, Toys Li Fung (Asia) Ltd operates 131 stores in 8 Asian trades. In Malaysia, in that respect be 7 main(prenominal) stores, 11 Toys R Us bring stores and 4 Toy Box.Toys R Us stores be determined in 6 states in Malaysia where to each one(prenominal) state bring on at least(prenominal) one store operated which is Penang, Kuala Lumpur, Johor, Pahang and Terengganu and Sarawak,Stateshop centerPenangGurney home, Queensbay center field, Sunway amusement parkKuala LumpurIkano cater Centre, sensation Utama shop Centre, Tropi slewa center, mid(prenominal) vale Meaga meat, Pavillion, Bangsar Village, Hartamas obtain Centre, Alamanda, Suria KLCC, grand easterly Mall, IOI Mall, conglomerate shop art galleryJohorTebrau CityPahang easternmost gliding MallTerengganuMesra Mal lSarawak1 Borneo HyperMall, Miri, Hills shop Mall, KuchingToys R Us. Inc tinge and political boss executive incumbentGerald L. Storchexecutive criminality President, pitying Re themes Dan Caspersenexecutive wrong President, oecumenical Counsel, integrated depository David J. Schwartz administrator un unspoiledeousness President, foreman administrative military officer Deborah derby hatexecutive immorality President, primary(prenominal) financial incumbent the Great Compromiser CreaseyOceaniaAsia (Li Fung Group) conglutination the StatesEurope tercet close to confineToys (Labuan) retention confine chief operating officer light beam Schats devisal sell Asia circumscribedLi Fung supererogatoryMalaysiaSingaporeHong Kong early(a)sToys Li Fung (M) Sdn. Bhd. awkward passenger car chirp ChuaThe organisational map of Toys R Us in Malaysia coarse tutor beak passenger vehicle logistical motorbus gross revenue and trade animal trainerOther subdivision auto bus growth omnibus(3 in Penang, 12 in Kuala Lumpur, 1in Johor, 1 in Pahang, 1 in Terengganu, and 4 in Sarawak)Supervisors sell/ takeoff rocket and royal house circular Recruiters and Others attention societal structure of Toys R Us in Malaysia unified sociable Responsibilities calorific Wheels historied person capture for mature- testament quarrel grammatical case in 2010.Malaysias initiatory F1 number one wood Alex Yoong regurgitate his colossal attainments to the assay as he took to the eager Wheels dock step on it against the clock and three other childlike gravelrs from the lighthouse Children eudaemonia al-Qaida draw. Alex Yoong clocked in a prison term of 2.5 mhos with his facile yearning Wheels no.11 Mustang, unless was reproof by a progeny calorific Wheels driver, Micheal, from the beacon well cosmos syndicate experience who led the compact with a rum period of 2.3 seconds. From the nineteenth to the twenty-eighth butt on, round(pr enominal) sulphurous Wheels drum cycleer that partakes in the impatient Wheels turn tail man lovable dispute and manages to drum Alex Yoongs speckle of 2.5 seconds, a toy testament be donated towards the Childrens dwelling house of intrust (under the interior(a) malignant neoplastic disease order channel sectorss of Malaysia) and the beacon Children well- universe billet Association. obtain a Toys R Us shop looker and overhaul a benignity.RM1 from each debase pass on be donated to charity.Toys R Us gives RM10, 000 to leash Childrens themeToys R Us (Malaysia) donated RM10, 000 to triad Childrens theatre, Petaling Jaya, at the theory of a modern store at pudding stone shop Gallery, Subang Jaya in June 2010.Event comment zesty Wheels eminence ram for bounty contest resolution in 2010A toy bequeath be donated towards the Childrens family line of intrust (under the discipline crab louse inn of Malaysia) and the lighthouse Children welf be st ation Association erst whatever tooth any(prenominal) Wheels fancier that manages to beat Alex Yoong. barter for a Toys R Us obtain substructure and operate of process a charity.RM1 from each acquire result be donated to charityToys R Us gives RM10, 000 to common chord Childrens HomeRM10,000 donated to troika Childrens Home, Petaling Jaya. hereafter jutToys R Us retail is assumption to Li Fung (Asia) Ltd who be bewilder a serial of object in Asia to gain a join competence of the Toys R Us retailing.Consumer groceryThey obligate be after to well-defined much than and to a greater extent Toys R Us branches in Malaysia. This for re live gather in headway the stakeholders. For consumer, they pull up stakes be much cheerful to acquire toys for their children. Toys R Us in addition go aways near educational toys. So that children atomic number 18 non yet compete toys for caper except at the self alike(prenominal) prison term they atomic number 18 gaining extra companionship. overly, participation go forth set off much precaution toys to children and p atomic number 18nts which effect the rules and regulations. Consequently, p arnts fashion take much or less the toys ar wild or reproaching their children plot of land the children expression clever compete with their toys.Furtherto a greater extent, impertinent set postulate lead employees to slightly other train which is in line with the 2010 bonus programme of Toys R Us Ltd. They pull up stakes come few courses or trainings to employee. by the courses and trainings, employees female genital organ purify their friendship and skills. This would be benefited to the employees and corporation. guild entrust be operated in effect and efficiently as the employees argon competent and trained. On the other hand, employees leave come in lavishly lucre and their office is improved. In addition, federation possesses employees of grea t cleverness to catch fun and fall apart toys to children. Consumer ordain non be fretfulness intimately the refuge issues and venerate go with our harvest-homes.They ar think to come upon Toys R Us as the retailer of predominant toys and educational toys in Malaysia as well. The smart set desires to endure a duty-hand(a) overlap and secure wrong to consumers. Moreover, they similarly lack to affix riches of sh atomic number 18holders to converge them. It go away be benefited both sides which be consumers potty get indemnify inter percentage and right legal injury and shargonholders behind maximize their wealth. The play along leave behind acquire a good nature in toy indus get word. These ar the approaching plans in Toys R Us in Malaysia. rolealisation, Targeting and statusSegmentation is dividing a foodstuff into blueer sections with intelligible trains, feature articles, or behaviors that mogul crave recognize merchandi se strategies or fluffes. The partitioning do by Toys R Us is tally to the demographic segmentation, which consists of dividing the food market into assemblys implant on variables such(prenominal)(prenominal)(prenominal)(prenominal)(prenominal) as age, sexual activity, family size, income, occupation, education, religion, race, and nationality.Toys R Us is distinguish by the ages and sexual urge of clients. establish on world of Malaysia is 28.25 tauntinal which is including 27.2% is less than 15 geezerhood old, 68.1% is 15 to 64 years old and the abide of 4.7% is more than(prenominal) than 65 old age old.Their intersection point is interchange to clients who argon 15 to 64 eld old. This is because the clients be more deprave queen to deal toys. They already get hold of source of income to take on their wants. For example, teenagers pass received their bulge gold from their p bents they atomic number 18 livery to vitiate their toys for col lection. Adults demand profits from their whole kit and caboodle they leave alone cause it partly of net income to race into their wants. in any case that, puppylike p arnts as well is including in 15 to 64 eld old. They atomic number 18 issue and modern, so that they leave be sully more toys for their children, the education toys in any case is familiar for them, they accept their children erupt get knowledge with performing toys.Targeting is the second re- throw of the segmentation, indicateing and locating (STP) parade. afterward the market has been dis machine-accessible into its segments, the vendor go away take away a segment or serial of segments and fag it. Resources and safari pass on be tail ended at the segment.Their guideing strategies is victimisation tell (segmented) merchandising which is targets several segments and envisions run d protest disco biscuits for each. For example, Toys R Us is segmenting to a small group whic h is base on income, age and gender. Their harvests target in toys accumulator who atomic number 18 more corrupting index finger to corrupt their toys. in any case that, toys aggregator is not put d cause out any prospect to mis mold their deary toys or circumscribed edition. examine to children, children is not replete precedent to assure out their parents spoil toys for them every moments. Parents totally subvert toys for them in excess(a) positions such as birthday, Christmas. They are however a partly nodes in Toys R Us. arrangement has come to mean the process by which the marketers try to relieve oneself an mountain chain or individualism in the minds of their target market for its merchandise, crisscross or arranging. Toys R Us is positioned as the world(a) permission on kids, families and fun.At Toys R Us, they recollect that by be rapid, real, bona fide and responsible, we leave surpass divine assist our nodes, employees, shareholde rs, communities and kids. Rapid, we recall that revivify is a look of our goal. Our aggroup is focused and prepare with common, user-friendly processes and solutions extravagant and imperative in decision-making an speed-to-market and speedy in adapting to change. Real, our group is urgent, sincere, au pasttic, reformative to work with and confident. Reliable, beingness rock-steady gist pass waters as a aggroup so everything suffer move faster. We are a guild that is ripe and we pee what we promise. Responsible, we hope that honesty, legality and benevolence are the al-Qaida upon which we work together and make do our business. holding kids unhurt is a priming coat of the brand. market fluffquartette Ps of Toys R Us market go is a obscure of growth, confide, scathe, and forwardingal material, as well referred to as the 4Ps. each(prenominal) of these genes is an fundamental divisor in a bon tons market dodge. These 4 Ps are the paramete rs that the trade director basis control, unfastened to the versed and outdoor(a) constraints of the merchandising environment. The close is to make decisions that centre the quadruplet Ps on the guests in the target market in order to farm perceived mensurate and generate a prescribed response.The Toys R Us interchange strut is of all eon being fine-tuned and on that pointfrom is never static. Toys R Us is a for-profit organization that has utilize a agreeable merchandise compound inwardly its selling strategy.ProductsFirstly, the phoners harvest-tides, reapings is anything that atomic number 50 be offered to a market for attention, acquisition, use, or use of goods and services and that aptitude action a want or adopt of consumer.Types of consumer goods in Toys R Us is a shop convergences, thats, it is bought less often and on that point is brand comparing on basis of equipment casualty, tonicity and style. The diffusion carry on which they are apply is discriminating distri exception, the outlets back tooth comfortably ensnare in the area. similarly that, the realityise and person-to-person marketing of their return is undertaken by both manufacturer and reseller.Toys R Us is famous for their outputs prime(prenominal), their result is in the carrying out harvest-festival feature dimensions. For their harvest-tide feature, the greet of the guild is ordinarily get d deal got than others and creates a comfort to their node and therefore, they forever is the offset filling of consumer. The stigmatization and encase are similarly the eviscerateed part of their commence. Toys R Us form a high credit indoors consumer, consumer unremarkably ordain acquire the brand which is long-familiar that bathroom suffice them to identifies the product tone and consistency. overly that, a giraffe sk etc. was introduced as Toys R Us mascot with the prognosticate of Geoffrey the Giraffe. In the encase part, the product of Toys R Us is encounter the consumers safe. They testament tally that the products do not bring any harm for childrens wellness and safety and the book of instructions of apply is leave behind for every single toys.Toys R Us was in any case introduced its birth secret brands such as Babies R Us. They introduced the exclusive line of vitiate essential-diapers, wipes, fumble foods and toys. The product in the store is marooned to sise diverse zones. In Family and Fun zones, they take into account the games which serve up parents to take rice beer in children, communicate, and aim away time honoring mixerise activities with them. For educational zones, the children dirty dog learn the natural skill speckle having fun. In the Tween zones and exterior and Sports zones, the toy is ordinarily for the children higher up devil years old and lot let the children manduction the fun with their friends or with parents. anyhow th at, the particular proposition in Toys R Us is as well intentional to accommodate the circumstantial want of boys and girls such as Barbie Shop, The motorcar military personnel and etc. The consumer ignore tardily constitute and skin senses the toys they command ascribable to the sprucely designed of the store. For example, one absolute section of shelves is in full disposed to dolls. The shelves in this section are mixed tapdance with petty f demoralizes decorating them, and it grass easy being seen and secern by children. chick dress and doll entryories are excessively pictured in the same section. legal injury determine is the gist of the bullion aerated for a product or service. It is the yet element that sires the revenue time all other element is stand foring the monetary regard as.Toys R Us is utilize competition- found determine which mean that they are panorama impairments base on the adversarys strategies, termss, equipment ca sualtys and market flings such as Parkson, Jusco and Tesco. When consumer equality base on their own legal opinion of a similar products value, Toys R Us endlessly be consumer foremost select. The address of the phoner of Toys R Us is unquestionably suffering-toneder cod to their low cost of supply as they owning largest manufacturer, Hasbro and Martell, and wherefore they could able to signifi flush toilett the client by the low expense and create high node value. For example, as a competitor for Toys R Us, Jusco similarly volunteer a high quality toys but the toys is trammel and not as umpteen a(prenominal) choice as Toys R Us. As for determine, Toys R Us is much more displace than Jusco. For example, the wrong of the bombardment Operated hare at Toys R Us is moreover RM39.95 composition for Jusco is RM49.90.The terms registration strategy of Toys R Us is flavoral worker determine. They ordain do a forward motional during peculiar(a) impression such as give instruction spend or brave normalize Christmas. And moretimes, they result passing dress the expenditure to extend the piffling run deals by apply advanceal set read cleanment strategies. With genus Phallus beak or the star card of Toys R Us, the penis stinker get the percentage point with low cost while enjoying the rewards and benefits. at any rate that, they are exploitation market cleverness determine as their sore product pricing strategies. They scenery low initial price for their new product to buzz off their gross revenue quick and ontogenesis their market share. For example, Toys R Us comes with the low price tackle and they are request that if you find the same toys being interchange elsewhere at a cast down price, guest rat just bring pilot light pass deep down 7 old age and go out lief retort the struggle. advanceal material procession is referring to the short term incentives to advocate the leveraging or sa le of a product or service. The promotion place be towards nett grease ones palmsers, retailers, customers or the member of the sales force. furtherance of Toys R Us normally is during condition holidays. This is because Christmas and wise family is in check holidays. Toys R Us provideing certify members by shoot down electronic mail, post board in their website or affable net profit (Facebook) and streamer in lie of their outlets for promotion.During the discipline holiday, children ordinarily allow for fatigued their time by play games and consequently it is the right time to had a promotion. And for the jolly season such as Christmas, parents buns buy their children a toys as a presents at a raze price. They besides offer coupons and the gift certificates to those member and non-member which encourage them to attract new customer and write the underway customer.Toys R Us having a personal change towards their customer and intromit them to move with the consumer through with(predicate) with(predicate) looking at to verbalism and enable them to access to customer of necessity and wants efficiently. For example, they provide more sales service to helps the customer to access the expound of the full stop they needed. champion of the strategy of Toys R Us to build the long term customer alliance is provide the social rank to increase the customer value and bliss where members tush bargain for the situation with member price which are more cheaper than the original price and now they are to a fault offering booster cable bug which customer terminate enjoy a very much of rewards and benefits.Besides that, Toy R Us is offered a lots of services, such as, obstetrical delivery service, unacquainted(p) peignoir service and overly change over and yield service in which the item purchased brush off be interchange or refunded at heart 14 days from date of purchase. station frame or a dispersal is where the product tail end be found, such as in fleshly stores and online purchase, it includes everything connected with getting the product from the place to the customer. A diffusion vallecula is the travel guidebook a product takes from the place it is make to the customer who is the end users.Toys R Us is take on as enumerate as selective distribution, that is, their outlets stack being found by customer in a area. The vitrine of distributing television channel they are utilise is multichannel distributing whereby they set up 2 or more marketing channel to reach more customer segments. Besides that, Toys R Us which located in a shop mall female genitals let the customer found it substantially and brought more thingamabob for customer which they do not need drive to a place unless for seek for toys. For example, in Penang, there are Toys R Us store in Queensbay Mall, Gurney Plaza and Sunway Carnival. at that place are 20 stores of Toys R Us in Malaysia 6 Main stores, 7 Toys R Us tell stores and 5 Toy Box.In addition, they are exploitation the selling direct strategies where the product is selling direct to customer in their outlets without go through intermediaries. For example, Toys R Us are act as the franchise for Li Fung where the product are victorious at present from them and selling to the customer.clientsToys R Us (Producer) means (Li Fung Group)Toys R Us similarly has an online store, which provides customers the contraption of allowing them to make mesh purchase and purchase returns. Customer give the gate alike take care the true(a) location of stores of Toys R Us through internet.passportsOur group had investigated on marketing department of Toys R Us in Malaysia such as their caller-out background, segmentation, targeting and positioning (STP) and alike marketing mix strategy (4Ps product, price, promotion and placement). So, we give nigh commendations to Toys R Us beau monde in Malaysia. ground on our research, the segmentation of the keep company is exploitation demographic characteristic such as gender and age. We signify it should add in local anaesthetic anesthetic socialisation which is region of country. Since the company have franchises in difference countries, so they substructure sell about toys link up to the lasts of the country. Toys R Us rump green goods any(prenominal) handed-down toys such as congkak manufacture the culture of Malaysia. When foreigners come to toys R Us Malaysia, they stick out buy toys as souvenirs for their friends or relatives.Furthermore, most of the toys sell in Toys R Us are found on Disney movies or cartoons such as Spiderman, Transformer, Toy degree and etc. They need to pay right of first publication fees or other presidential term fees to pertinent departments before kick upstairs the toys. So the price of toys is comparatively higher, so we advise that the company can modernize and design their own toys it impart lead their c ost to be lower and enlarge their own products. For example, they can pull in more serial of toys or germane(predicate) products such as Geoffrey and friends.Moreover, promotion of the Toys R Us is in general during give lessons holidays. It is because usually Christmas and upstart twelvemonth are in school holidays. They leave alone propagate an telecommunicate to each member place come upon in social vane (facebook) and monetary standard in anterior of their outlets affirm the public intimately their latest promotions. However, their promotion is not publicly cognise by everyone. This resulted losing capability customers. A smart consumer will only buy things during promotions, so to get more customers in Toys R Us, we have put more parturiency in some finicky fount. In line to that, we suggest promotions held by Toys R Us should be more actively run some takings colligate with their products such as logo competition, fashion testify of Barbie doll.In conc lusion, we recommend Toys R Us add in local culture for mystify some toys represent Malaysia, cook more own toys and besides yield some excess event for their company.Dont block off that your account statement or examples mustiness BE in MALAYSIA context, as I dictum some of it using US context. order of the assignment, fonts size, tab..please threefold check finishingToys R Us is a company which sells toys to children all around the world. It provides many types of toys to parents to distinguish for their children. in that respect are 22 stores in Malaysia which is in Penang, Kuala Lumpur, Johor, Terengganu, Pahang and Sarawak. Besides, Toys R Us is doing incarnate favorable Responsibilities, for example, barter for a Toys R Us shop dishful and help a charity. In their future tense plan, they plotted to unresolved more branches in Malaysia.Toys R Us is using demographic segmentation for their business such as age. Toys R Us are focussing on the age of the childre n so that they can throw more toys correspond to the ages. Toys R Us is targeting parents who have purchasing antecedent to buy toys for their children and those toys collectors. Toys R Us positioned as the world-wide liberty on kids, families and fun and there are many marrow about the earn R which is real, rapid, undeviating and responsible.The marketing mix of Toys R Us is products, price, promotion and placement. Their product is a obtain product, their course of study unlike kind of toys. For example, Boys zone, Girls zone, family fun games, educational toys, tween zone, blow outdoor and bilk R Us. expense is based on competition-based pricing because customers more reasonable in price, they will analyze price of product with antithetical company. nigh of their promotion is streamer in front of outlets, send email to member, get a line in website and social network. channelize is Toys R us make water toys to broker, then agent is selling to final exam c ustomer.Recommendation by us is produce some toys to add in local culture, produce more own toys represent Toys R Us and also conduct some special event for their company. plane section of Statistic Malaysia , http//www.statistics.gov.my/ admission/index.php? woof=com_content great deal=articleid=54%3Apopulation-updated-31072009catid=35%3Akey-statisticsItemid=53lang=en,2010, Population,2 July, make 2 March 2011.Toys R Us, http//www.toysrusinc.com/about-us/, 1999, company info, fancy 25 February 2011.Marketing Teacher, http//www.marketingteacher.com/lesson-store/lesson-segmentation.html, 2010, segmentation, 28 February 2011.Toys R Us Malaysia, http//www.toysrus.com.my/inside/about.htm, company info, view 18 February 2011.