Service Management Assignment Example | Topics and Well Written Essays - 500 words - 1

Service Management - Assignment Example nsidered most effective in identifying the influences of customer satisfaction is any form of quantitative customer satisfaction survey that manifest the unconsciously and qualitatively experienced customers into tangible and meaningful measures that can be used for decision making. For example through the quantitative method, customers can rank the influencers that affect their purchasing behavior. Customers in business to customer markets often want to be treated with customized service even though their volumes of service are always high. This creates a gap that can only be addressed by the use of a focus strategic option which seeks to learn more about specific markets. For customers in business to business markets, their needs often focus on value, which means that to address this gap, the differentiation strategic option which seeks to value-based service is used. Customer survey forms collected and evaluated shows that marketers will continue to be faced with the responsibility of understanding their market through means such as research and development (R&D). This is because the needs of customers were noted to be very different and widespread, requiring only a detailed market research to discover these differences and building the right segments to provide services to customers. Supply networks and supplier relationships are focused on by the author in the sixth chapter. In this chapter, the author notes that supply chain management is very crucial in ensuring that the goal of the company in achieving efficiency and effectiveness can be realized. To do this, the need for all stakeholders to function in a manner that is in line with the organizational culture of the main service provider is recommended. Most service providers have underestimated the role and place of supply chain, thinking that supply chain management is useful only for those in retail and other product based industries. The supply chain constructed below however shows that the service