Consumer Behavior TrendsCocooning Research Paper

Consumer demeanour TrendsCocooning - Research Paper ExampleCocooning is an interesting practice which implies a certain accepted thought set with respect to what leave become of the overall economy. Likewise, the level of economic optimism displayed by this assort is eer quite low (Sexton 2011). In short, those that practice cocooning are intent on building/fortifying their sustain interests/needs against the backdrop of an increasingly uncertain economic reality.These consumers cannot be easily defined as they consist elements of TEOTWAWKI (The end of the world as we know it), survivalism, conservationism, and a pervasive element of fear for future stability. It is this fear, more than(prenominal) than any separate factor, which defines the fashions and actions of consumers as will be discussed in this analysis. As such, this brief analysis will review the product many different product offerings of freeze dried food and other long-term food storage items. This type of a ctivity, although still considered fringe, is gaining more and more popularity due to the uncertain outcome of the authentic financial crisis and the fear by many individuals that the situation will only become more and more desperate as time goes on. This belief is further compounded by a growing group of individuals who have developed a worldview that is defined by the belief that the complete and total collapse of the global economy is imminent.Although there have always been elements of survivalism and fear of a coming global apocalypse, the size and oscilloscope of such activities has verifiably increased over the past few years to encompass a much big demographic than was previously associated with such cocooning activities as this. Individuals, spurred on by aggressive marketing campaigns in alternative media outlets1, are actively seeking to stockpile not only food but other necessary supplies that they believe will insulate them in some way from the coming/imminent coll apse.This behavior is unique due